Work with me
I work with founders, executives and investors, and with their editorial, research and sales teams, to reach a shared, evidenced view of what is valuable in their products and processes, so that strategy, content and commercial goals pull the same way, at a time when AI is asking questions of all three.
Who I work with
High-trust information businesses: news, research, consulting, price reporting.
- Publisher leadership: CEOs, managing directors, founders and commercial directors, who are accountable for the renewal, revenue and margin growth.
- Editorial and research leaders: who see the problem first and need evidence to take upstairs.
- Investors and operating partners: who want an independent read on the asset.
I am one person, not a firm.
The problem I work on
The mandate isn’t just to automate and make efficient. It’s to rebuild how your insight gets made, scaled, trusted and delivered in the context of your challenges, your values, your strategy and your people.
What I help you do
Map your settlement-grade product
Identify the output that changes a material decision for your clients, one they cannot safely produce themselves without incurring unacceptable risk or labour.
The Gauge shows which of your pieces carry Signal and Actionability for a named reader, and which do not.
Build governance into the workflow, not the compliance folder
Trust shows up at the point of delivery: timestamps, provenance, entitlements, audit logs.
Confidence shows where your claims are grounded and where they are only asserted, and every score keeps its reason.
Price accountability explicitly
Separate commodity output from settlement-grade judgment.
The Gauge gives you a baseline against the norms of your genre and your own past, something to price against and show a buyer.
Show your work
Document what changed in your process.
You get a file of every sentence for every article, with every score and every reason. Make changes, then measure again.
How it starts
A first run is 15–20 of your articles, chosen as a fair cross-section, scored against a reader profile agreed with you. Scope and terms are settled before anything runs.
Run it on last quarter’s flagship product: no IT integration.
What you get is a file holding every sentence, every score and every reason, and a baseline: make changes, then measure again.